Two years ago, 6sense CMO Latané Conant rocketed us into the account-based future with No Forms. No Spam. No Cold Calls, a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional approaches that no longer deliver breakthrough results.
Now she’s back with a new edition of this groundbreaking book to empower marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently guide their teams, companies, and industries into the future!
You can read the first chapter here.
Why Old Sales and Marketing Strategies Fail
Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.
Prospects are bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions.
So what do they do?
They protect themselves by researching anonymously until their decision is made.
As sellers and marketers, our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we’re trying to combat.
Get Your Copy of ‘No Forms. No Spam. No Cold Calls.’
The Secrets Inside
Latané lays out exactly how to put your prospects at the center of everything you do and enable your sales and marketing teams to deliver a game-changing customer experience.
You’ll learn how to prioritize which accounts to work, reach the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:
- Strategies for building a tech-stack that prioritizes your customers
- Ways for chief marketing officers to stop playing defense and go on offense
- How the modern era of marketing and sales is different and how to capitalize on your new capabilities
New Chapters and Content
Best of all, this new edition of No Forms. No Spam. No Cold Calls includes updated and brand-new content, including:
- A new chapter written by 6sense CRO Mark Ebert on building and managing a modern sales organization — including insider info about 6sense’s approach
- Revelatory answers to Frequently Asked Questions about implementing the strategies presented in the book
- And much more
A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
Read the first chapter here, and then when you’re ready…
