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B2B Intent Data Provider

Intent Data

6sense Intent Data delivers best-in-class buyer intent signals, awarded for data coverage and accuracy, so you understand what prospects are really interested in and actively researching.

6sense B2B Intent Data

Uncover hidden opportunities

Proactively prospect into accounts that are showing intent to buy or actively researching competition for a big advantage.

Accelerate campaigns for marketing growth

Diagnose the most successful activities your team runs and double down on them to drive even more engagement.

Deliver personalization that feels personal

Use real-time information about your buyers to create hyper-personalized campaigns that speak directly to their experiences and needs. 

A Few Stats We Think Are Pretty Neat

(and they're growing everyday!)

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Uncover hidden opportunities

Discover the accounts and buyers signaling their interest and buying intent for your products.

Without visibility into what accounts are actively researching, you’re missing critical revenue moments hidden in what we call the Dark Funnel™. 6sense intent data illuminates these moments, eliminates B2B prospecting guesswork, and unlocks valuable insights into your buyers and their needs.

Showpad improved its close rates by 289% prioritizing sales on 6sense intent data.

In addition, seventy-six percent of Showpad's qualified opportunities were sourced through 6sense.

predictive analytics software

Select the best accounts

Get a complete picture of all the accounts searching for a company like yours.

Get into deals earlier

Get into deals sooner with intent-powered predictive models that map the buying journey

Close deals faster

Eliminate prospecting guesswork using robust intent data to focus effort and maximize impact.

Empower Your Revenue Team with Intent Data



  • Identify specific keywords and topics your ideal customer cares about
  • Engage accounts most likely to convert with your marketing efforts
  • Monitor accounts and territories with low levels of intent
  • Optimize ongoing PPC and SEO programs to boost impact and performance
  • Understand competitive & market trends
  • Use keywords to personalize your digital experiences
  • Select accounts most likely to respond to sales outreach
  • Know what topics and keywords your prospects are researching
  • Monitor when customers research your competitors
  • Provide tailored offerings based on keyword research
  • Prioritize prospecting efforts and book more meetings
  • Ensure your outreach is always personalized and relevant
  • Identify risk indicators to mitigate customer churn
  • Drive more efficient cross-sell and upsell motions

Empower Your Revenue Team with Intent Data



Accelerate campaigns for marketing growth

Understand what marketing actions lead to account progression, how to best serve buyers’ unique needs, and which accounts are most ready to buy right now.

By understanding what buyers care most about, teams can leverage these insights to inform future campaigns, optimize existing activities, and improve engagement.

CoreView increased its click-through rate by 4x with 6sense digital advertising.

Using 6sense increased account engagement by 3x, and drastically improved its ability to respond quickly to needs in the market.

Prioritize budget

Focus efforts on the most motivated in-market accounts to improve win rates and deal sizes.

Craft effective messaging

Build data-driven message maps and campaigns using rich account and contact insights.

Build better audiences

Create intent-based dynamic audiences for activation across omnichannel campaigns.

Forrester Research recently evaluated the most significant B2B intent data providers on the market, using 26 rigorous criteria to research, analyze, and score the depth, breadth, and quality of their intent data. 

6sense was identified as a Leader in the evaluation.

According to the report B2B intent data customers should look for providers that:

  • Meet the distinct needs of customers’ marketing and sales use cases
  • Offer incremental insights with unique collection methodologies
  • Align with customers’ geographic coverage requirements

Deliver personalization that feels personal

Leverage real-time insights about a buyer’s activities and engagements to craft hyper-personalized campaigns.

Deliver always-relevant messaging to your audience that speaks directly to their use cases and needs. With additional intent from partners like G2 and Bombora, your team gains complete visibility into the buying journey.

Qualtrics increases sales productivity by 26% using 6sense data.

Qualtrics saw a 260% increase in average opportunity value and 66% reduction in cost per opportunity, as a result of using 6sense.

Scale sales outreach

Setup playbooks to drive personalized outreach based on what buyers care about.

Gain competitive edge

Identify accounts that are actively researching your competition and take action.

Tap into third-party data

Understand what third-party intent topics and products on review sites are being researched.

Uncover the Right Buyers Across North America, EMEA, & APAC

  • Our platform supports intent data tracking in over 40 languages
  • Track unlimited keywords in any language that uses standard alphanumeric characters
  • Our intent data coverage is 10x that of other intent providers
  • We continue to expand on the number of global data sources used to uncover critical buying intelligence

Improve Coverage & Monitor Market Demand with Keyword Recommendations

There is no “press-to-start” button, as recommendations are automatically generated, entirely self-service, and available inside of the platform at any time. 

The Recommendation Process:

Step 1: Begin by entering unlimited keywords into 6sense. 6sense uses AI-powered Natural Language Processing (NLP) to analyze existing keywords and landing page relevance across our B2B intent network.

Step 2: 6sense then generates keywords that are similar in meaning to those you’ve already entered into the platform.

Step 3: Within 24 hours, 6sense recommends keywords to add into your configuration, improving coverage and enabling continuous refinement.

Intent Data Features:

6signal™ Company Graph

Match anonymous web traffic and intent signals to buyers and accounts across devices, channels, and locations.

Comprehensive B2B Intent Network

Capture intent data through 6sense’s proprietary network of B2B publishers. Deep integrations with Bombora, G2, TrustRadius, and PeerSpot also offer the most signal and highest accuracy.

Unlimited Branded Keywords

Setup various branded keywords to track relevant research related to your competition.

Unlimited Generic Keywords

Setup various generic keywords to track relevant research related to your company.

AI-Powered Natural Language Processing 

Continually analyze content of every webpage to view complete, meaningful, and relevant intent data.

Keyword Recommendations

Leverage natural language processing and AI to recommend additional keywords to track within your predictive model.

Frequently Asked Questions

Data that gives insight into a prospect’s buying interest and buyer journey. This data is collected when your accounts are doing research for a particular product or solution through third-party sites.

Data that provides insight into whether a prospect is actively considering purchasing your product or a similar product or solution.

Data points that identify buyer behavior, interest, and engagement patterns towards a particular product or solution.

First-party intent data is information collected directly from your own company channels and can help you better understand your ideal customer profile. Some examples include: webinar registrations, website visits, ebook downloads, engagements with your social media profiles, CRM or MAP activity, ad clicks, etc. 

Second-party intent data in B2B is sourced from software review sites such as G2, TrustRadius, Peerspot, or Gartner Digital Markets. This data can help uncover buyers researching your solution or a similar competing solution.

Third-party intent data is a collection of research and buying activity across channels owned by other organizations, such as 6sense. With third-party intent, you can identify what keywords and topics your accounts are researching on the B2B web, allowing you to personalize the buyer experience. Some examples include: online searches, visiting industry-specific publications, researching competitors, reading analyst guides, etc.

Yes. 6sense tracks English and non-English keywords, supports over 40 languages, and has expanded its global data sources it uses to uncover critical buying intelligence. Compared to other intent providers, 6sense has nearly 10x the intent coverage. 6sense continues to improve its intent globally, meaning you can capture intent signals from accounts in emerging markets and uncover new opportunities.

“Psychographics changed the way I looked at intent. They make the edge of our competitive ax sharper because they help us think deeper about what the recipient of an email is looking for and what they’re truly concerned about.”

Edd Young

Vice President of Sales Ops, Martal Group

“Your website activity, email clicks, other engagement with your brand is a fraction of what your available market is doing. Being able to unlock the insights around those activities is super powerful. It’s revolutionizing how we think about B2B marketing.”

Casey Carey

Chief Marketing Officer, Kazoo (Now Worktango)

“Everything starts with data, and 6sense is our most reliable data source to be able to deliver those experiences.”

Katie Foote

Chief Market Officer, Drift

Integrations built to centralize & maximize your tech stack

6sense already integrates with a wide range of sales, marketing, and operations technologies that your team uses everyday.

Connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.

HubSpot CRM

Ready to see 6sense in action?

Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.