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6sense Recognized as a Leader in 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms

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A happy B2B seller leaves a conference room meeting.

For the third year in a row, 6sense has been named a Leader in the 2023 GartnerⓇ Magic Quadrant™ for ABM Platforms report

Highlights:

  • 6sense is positioned highest for Ability to Execute and for Completeness of Vision in the Leaders’ Quadrant.
  • 6sense received the highest score for all three use cases evaluated by Gartner, including New Account Acquisition, Account Retention, and Account Expansion.
The 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms shows a horizontal axis that represents "completeness of vision" and a vertical axis that represents "ability to execute."

The chart is divided into four quadrants. The lower left quadrant is labeled "niche players." Gartner lists in this segment Madison Logic, Triblio, Terminus, N.Rich, and RollWorks. The lower right quadrant — which indicates a strong completeness of vision, but lower ability to execute," is labeled "visionaries" and includes Dun & Bradstreet and ZoomInfo.

The top left quadrant is labeled "Challengers." No companies are listed here by Gartner. 

The top-right quadrant, with both strong completeness of vision and bility to execute, is labeled "Leaders." 6sense is shown at the top-right of this quadrant. The only other company listed is Demandbase.

Why It Matters

“Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and industry expansion.”

— Gartner (October 2023)

Innovation Driving Success

6sense leaders believe notable product launches this year contributed to the Gartner recognition by strengthening our ability to deliver significant value for both marketing and sales teams. Major product launches included 6sense Revenue AI™ for Sales and Conversational Email’s AI Writer

“Over the past decade, 6sense has been at the forefront of the data and AI revolution, and we’re proud to have played a pivotal role in helping our customers drive revenue growth with efficiency,” said Viral Bajaria, CTO and co-founder of 6sense. “Our unwavering commitment to uniting data and AI has empowered businesses to make smarter, data-driven decisions and achieve remarkable results. We look forward to continuing to lead the way in this space, delivering cutting-edge solutions that enable our customers to stay ahead of the curve and maximize their success.”

Customer Satisfaction Scores and Reviews

In addition to being named a leader in the latest Magic Quadrant, 6sense also holds:

  • The highest overall rating (4.6 out of 5) based on 53 reviews as of April 30, 2023
  • The most 5-star reviews on Gartner Peer Insights™ Voice of the Customer for Account-Based Marketing Platforms. 

“For more than a decade, we’ve obsessed over perfecting a revenue platform that delivers the highest-quality data and AI to sellers and marketers so they can confidently build pipeline and revenue.”

— Latane Conant, CRO of 6sense

In September 2023, 6sense was honored as a Gartner Peer Insights Customers’ Choice in the Voice of the Customer for Account-Based Marketing Platforms. The recognized vendors meet or exceed both the market average Overall Experience and the market average User Interest and Adoption. 

Highlights from customers who shared their experience of using the 6sense platform in the past year include:

Additionally, 6sense was named a leader in the Cloud Ratings Category Report for ABM Software Platforms based on over 4,000 customer ratings. These accolades highlight the exceptional value and satisfaction that B2B sales and marketing professionals find in the 6sense Revenue AI™ platform.

Learn more: 

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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