Marketing Orchestration Platform

Orchestrations & Workflows

Efficiently scale your marketing and sales operations. Create unparalleled marketing and sales efficiency and maximize your tech stack. 6sense Orchestrations and Workflows eliminate manual processes and faulty data.

Stop wasting time on manual, error-prone processes

Automate your most critical data operations to reduce errors, inaccuracies, and duplicative efforts. Save time and money with cleaner, more accurate data.

Scale plays & launch targeted campaigns with less effort

Create dynamic, always on-campaigns that react to buyer behavior and automatically updates the audience as they move through their buying journey.

Trigger workflows to interested buyers & improve data quality

Acquire new contacts and enrich existing data at a regular cadence. Seamlessly enroll buyers into existing campaigns based on their real-time behaviors.

Improve Data Quality with Streamlined Process & Minimal Effort

Connect sales and marketing data in a single source to leverage 6sense Revenue AI recommendations and drive meaningful engagement with dynamic audiences across channels.

Stop wasting time on manual, error-prone processes

Remove the need to manually update your CRM, MAP, and other data sources.

Implement orchestrations to automatically acquire, enhance, clean and sync your critical data.

PTC sourced millions in net-new pipeline from 6sense identified accounts in 3 months.

6sense also helped PTC identify 1,200 net-new accounts and 1,000 qualified leads.

Push data externally

Add segments to your CRM and MAP and push data to third parties via API or export 6sense predictive scores.

Acquire new contacts

Use various data criteria and AI recommendations to build out your contact database.

Improve data quality

Match leads to accounts and convert them into contacts with ease.

Build orchestrations & workflows that scale your operations

Make your team feel twice the size by automating data enrichment, contact acquisition, audience building, and regular syncs between your critical technologies.

Workflows running in the background increase the effectiveness of your teams and give them more time to focus on higher-impact activities.

Florence Healthcare increases deal sizes by 45% with 6sense.

In addition to generating 40% of its pipeline from their account-based approach, 6sense increased enterprise engagement by 25%.

Utilize workflows

Fill your campaigns with newly acquired eager to engage buyers.

Enrich existing contacts

Improve your campaign reach
and performance by automating contact enrichment.

Improve visibility

Layer MAP lead data with dynamic audience segments to run reports and automate programs.

Trigger workflows to engage interested buyers & improve data quality

Automate your acquisition and enrichment processes and enroll buyers in targeted campaigns as their behavior changes.

Keep your data up-to-date and accurate at all times with workflows that enrich and clean your information regularly.

With 6sense, Sage Software generated 50% more opportunities.

6sense identified 4,000 net-new accounts, and increased engagement with over 1,000 accounts in the same time period.

Automate triggers

Use integrated CRM and MAP data — plus 6sense’s native account, intent, and predictive data — to scale workflows.

Ensure relevancy

Automatically deliver the right content to the right buyers at the right time across native and integrated channels.

Prioritize enrichment

Prioritize accounts and contacts enrichment in core systems by segmenting based on intent.

Orchestrations & Workflows Features:

Purchase New Contacts

Purchase contacts that 6sense has confirmed to not exist within your integrated CRM and MAP databases — but may be available via 6sense contact data providers.

Account Enrichment

Enrich account firmographic data on any relevant object to enable assignment workflows, external scoring processes, and firmographic-based reports within your CRM and MAP.

Lead-to-Account Enrichment

Identify the account that is most appropriate for a lead to belong to and enrich with job function — and job-level — values to enable reports and filters within your CRM and MAP.

Segment Enrichment

Enable Sales Operations to build reporting and automation into your CRM and MAP, based on a target account’s affiliated segments.

Add Audience to Campaign

Automatically add leads or contacts to campaigns in your CRM or MAP based on conditions such as account profile fit, intent, technographics, recent activities, and more.

Add Audience to Cadence

Automatically add leads or contacts to Salesloft or Outreach cadences based on 6sense insights.

Create Net-New Accounts

Create new CRM accounts missing from your CRM.

Automated Workflows

Set up and prioritize automated workflow triggers based on any combination of data (from 6sense data or integrations).

Frequently Asked Questions

Sales workflow software enables revenue teams to automate targeted sales actions to generate more pipeline and efficiently close deals. It eliminates manual, error-prone processes, and closes the sales execution gap.

Marketing orchestration helps scale go-to-market plays and launch targeted campaigns with less effort and more efficiency. It maximizes the outcomes of campaigns by automating the acquisition and enrichment of contact records and filling campaigns with newly acquired buyers ready to engage.

An account-based orchestration platform triggers workflows to engage interested buyers and improves data quality. Using integrated CRM and MAP data, plus, native account, intent, and predictive data, it automatically delivers the right content to the right buyers at the right time across native and integrated channels.

“These are all opportunities we wouldn’t have had without 6sense, and all from marketing-generated efforts. From a customer journey perspective, 6sense won the game. We’re all in on 6sense.”

Mitch Katseanes

Director of Global Demand Generation, Onesource Virtual

“6sense Smartplays are very helpful for automate processes that were very cumbersome beforehand. We are really excited. With 6sense, we are able to do magic with the data.”

Ilan Hertz

Head of Marketing Strategy and Operations, Sisense

“With 6sense, we’ve reduced our manual activation process from a couple of weeks to one day.”

Gladys Alegre-Kimura

Head of Marketing Operations, Aruba

“We take the core pieces of technology, ones we know we aren’t going to change, and make sure when we’re looking at other tech, that they fit within our existing stack. 6sense is now part of that core stack.”

Renny Fidlon

Vice President of Demand Generation, Aria Systems