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B2B Buyer Intent Data Tool

Visibility into buyer intent data enables sellers to know which accounts are ready to buy, and how best to cater to their unique needs.

Intent Data for Sales

Uncover net-new accounts & opportunities

Identify new buyers right when they begin researching solutions like yours with real-time intent data captured from B2B sources across the web.

Deliver personalization that actually feels personal

Create hyper-personalized outreach that speaks directly to your buyers’ active keyword intent, trending topics, and product comparison research.

Predict customer upsells
& mitigate churn

Detect customers researching competing solutions and proactively save them — or dig deeper into their additional needs for upsell opportunities.

A Few Stats We Think Are Pretty Neat

(and they're growing everyday!)

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Intent Signals
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IP Addresses
Integrations with
Intent Data Providers
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Languages Supported
for Tracking Intent
Hour Turnaround
for Recommendations

Get in first, and then win first

Surface every account and buyer who’s signaling their interest and intent to buy your products.

Without visibility into what accounts are actively researching, you’re missing deal-defining moments hidden in what we call the Dark Funnel™

6sense intent data illuminates these moments, eliminates guesswork, and unlocks valuable insights into your buyers and their needs.

Auth0 generated $3 million in pipeline from accounts identified by 6sense.

Within seven months of using 6sense, Auth0 uncovered 28 new opportunities, all identified by 6sense.

Uncover net-new accounts & opportunities

Demystify your pipeline

Fuel your sales pipeline with in-market accounts that are ready to engage (and buy!).

Know accounts better, faster

Accelerate your entry into deals with intent-powered predictive models that give you total visibility into the buying journey.

Ditch the guesswork

Use buyer intent data to focus sales efforts on the most important prospects and eliminate the guesswork around how to engage them.

Empower Your Revenue Team with Intent Data



  • Select accounts most likely to respond to sales outreach
  • Know what topics and keywords your prospects are researching
  • Monitor when customers research your competitors
  • Provide tailored offerings based on keyword research
  • Prioritize prospecting efforts and book more meetings
  • Ensure your outreach is always personalized and relevant
  • Identify risk indicators to mitigate customer churn
  • Drive more efficient cross-sell and upsell motions
  • Identify specific keywords and topics your ideal customer cares about
  • Engage accounts most likely to convert with your marketing efforts
  • Monitor accounts and territories with low levels of intent
  • Optimize ongoing PPC and SEO programs to boost impact and performance
  • Understand competitive & market trends
  • Use keywords to personalize your digital experiences

Empower Your Revenue Team with Intent Data



Deliver personalization that actually feels personal

Personalization that actually feels personal

Leverage insights about activity and research to craft outreach that really resonates … and then further differentiate with conversational email messaging that speaks to their real use cases and pains.

On average, 6sense customers experience a decrease in sales cycle by 22 days and a 64% increase in average contract value.

Aligning sales on 6sense, Tipalti increased opportunities created by 57%.

Leveraging 6sense for sales resulted in $635K generated in net-new pipeline.

Speak the buyer's language

Leverage the specific keywords your buyers are searching for to easily communicate value in ways that match their needs.

Customize the buyer experience

Set up intent-based plays across marketing and sales activities to deliver a completely personalized buying experience.

Tap into additional intel

Understand what third-party intent topics and products on review sites are being researched.

Predict upsell opportunities & mitigate customer churn

Build an early warning system for potential churn with behavior alerts when customers research competing solutions. 

Analyze customer search activity, content consumption, and engagement levels to spot accounts that are likely to buy more products or services.

Qualtrics increased sales productivity by 26% using 6sense data.

After using 6sense, Qualtrics saw a 260% increase in average opportunity value and a 66% reduction in cost per opportunity.

Beat out your competition

Identify high-risk accounts that are actively researching your competition and take action to win them back.

Increase deal sizes

Uncover upsell opportunities using insights into what additional products and topics your customers are actively researching.

Scale your engagement

Build workflows to add buyers to relevant sales engagement cadences that keep them engaged on auto-pilot.

Forrester Research recently evaluated the most significant B2B intent data providers on the market, using 26 rigorous criteria to research, analyze, and score the depth, breadth, and quality of their intent data. 

6sense was identified as a Leader in the evaluation.

According to the report B2B intent data customers should look for providers that:

  • Meet the distinct needs of customers’ marketing and sales use cases
  • Offer incremental insights with unique collection methodologies
  • Align with customers’ geographic coverage requirements

Buyer Intent Data Features:

6signal™ Company Graph

Match anonymous web traffic and intent signals to accounts and known contacts across devices, channels, and locations.

Comprehensive B2B Intent Network

Capture intent data through 6sense’s proprietary network of B2B publishers, as well as integrations with Bombora, G2, TrustRadius, and PeerSpot for the largest signal and highest accuracy.

AI-Powered Natural Language Processing

Continually analyze content of every webpage to view complete, meaningful, and relevant intent data.

Unlimited Intent Keywords

Set up an unlimited number of custom generic and branded keywords to track relevant research directly related to your company, products, and competitors.

Predictive AI Buying Stage

6sense Predictive AI analyzes intent signals, web activity, and historical buyer data to continuously monitor how likely an account is to be in-market.

Frequently Asked Questions

Data that gives insight into a prospect’s buying interest and buyer journey. This data is collected when your accounts are doing research for a particular product or solution through third-party sites.

Data that provides insight into whether a prospect is actively considering purchasing your product or a similar product or solution.

Data points that identify buyer behavior, interest, and engagement patterns towards a particular product or solution.

First-party intent data is information collected directly from your own company channels and can help you better understand your ideal customer profile. Some examples include: webinar registrations, website visits, ebook downloads, engagements with your social media profiles, CRM or MAP activity, ad clicks, etc. 

Second-party intent data in B2B is sourced from software review sites such as G2, TrustRadius, Peerspot, or Gartner Digital Markets. This data can help uncover buyers researching your solution or a similar competing solution.

Third-party intent data is a collection of research and buying activity across channels owned by other organizations, such as 6sense. With third-party intent, you can identify what keywords and topics your accounts are researching on the B2B web, allowing you to personalize the buyer experience. Some examples include: online searches, visiting industry-specific publications, researching competitors, reading analyst guides, etc.

Yes. 6sense tracks English and non-English keywords, supports over 40 languages, and has expanded its global data sources it uses to uncover critical buying intelligence. Compared to other intent providers, 6sense has nearly 10x the intent coverage. 6sense continues to improve its intent globally, meaning you can capture intent signals from accounts in emerging markets and uncover new opportunities.

“With 6sense, we are able to give sales priority, so they have time to spend on those accounts that have a higher intent to purchase. That drives efficiency.”

Gaidar Magdanurov

Chief Marketing Officer, Acronis

“It’s night and day, before and after we launched with 6sense. You can see the engagement and where accounts might have been in their intent — and then the moment 6sense turns on, you can see a significant lift in engagement.”

Lisa Cole

Vice President of Marketing, FARO

“Knowing which accounts to prioritize is an ongoing challenge for SDR teams. With the buyer intent and predictive modeling insights from 6sense, the guessing game becomes a strategic game plan for our reps.”

Kris Laird

Director of Sales Development, Ingeniux

“I like to call 6sense your ‘night vision goggles.‘ You can go into the conversation blind, or you can go in with insights from 6sense.”

Rachael Tiow

Head of Global Account-Based Marketing, Auth0

Integrations built to centralize & maximize your tech stack

6sense already integrates with a wide range of sales, marketing, and operations technologies that your team uses everyday.

Connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.

HubSpot CRM

Related Resources

Intent Data - Sales
Sales Effectiveness
Two Marketers Explore Keywords As They Build Intent Tracking
Intent Data - Sales
Account-Based Experience

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Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.