Value to Our Customers
With 6sense, data across platforms and sources is consolidated in a single place. The 6sense integration ensures G2 data is readily available through O-Auth access and is actionable with insights provided to properly engage accounts given the buying stage.
Built-in account fit functionality allows for the best use of data, in more ways, across teams, making prioritization and optimization possible. The G2 + 6sense integration requires access to a Buyer Intent plan with G2.
6sense + G2 = Better Together
Delivering on the RevTech Revolution promise, 6sense continues to combine multiple intent data sources – including our proprietary keyword-based intent – to enable advanced segmentation, create engaging customer experiences and allow B2B teams to predictably deliver on revenue targets.
G2 is a software review site and provider of intent data. Buyers read reviews and compare products to evaluate purchase decisions, indicating top of funnel buying intent. Intent data helps companies understand buyer journeys and those accounts with the highest likelihood of purchasing.
Within audience segmentation, mutual customers have access to a variety of G2 intent data to build audiences off of, as seen in the picture above.
How It Works
- G2 Buyer Intent accounts are sent to 6sense.
- 6sense’s embedded CDP unifies and normalizes G2 data with other data across your stack.
- The integration powers account fit scores and then target segments, based on G2 Intent signals and 6sense AI models.
- 6sense AI models predict timing of account close.
- 6sense suggests actions to help you orchestrate omnichannel campaigns that resonate with your buyer at any stage of the journey.
The Value of Our Partnership
6sense lights the Dark Funnel™ for B2B revenue teams by combining multiple sources of intent data that provide deep buyer insights. In addition to 6sense’s proprietary keyword-based intent, 6sense integrates G2 intent data to enable marketing, sales, and ops teams to build audience segments for data exploration, personalizing buyer experiences, and triggering campaigns and outreach.
Intent data from G2 allows revenue teams to stay informed as accounts perform research and compare of providers. Visibility into account research on G2 helps teams uncover new prospective accounts, identify account expansion opportunities, and minimize risks for churn, while also signaling relevant engagement tactics with accounts to advance accounts through the buyer journey.
Maximize the Value of G2 Intent Data
6sense ensures G2 data is actionable with insights provided to properly engage accounts given the buying stage making prioritization and optimization possible.
Target and Engage In-Market Accounts
Revenue teams gain visibility into account research on G2, helping uncover new prospective accounts to target, identify opportunities for account expansion and minimize churn risk to predictably deliver on revenue targets.
Aggregate multiple intent data sources
G2 intent data supplements 6sense’s proprietary and unlimited keyword-based intent by providing product and category-specific intent data to joint customers with paid subscription to G2 buyer intent.
