In this episode, Kerry recounts the history of the atom – or our understanding of it, anyway, as a lesson in how science continually disrupts itself to get closer and closer to an understanding of how the world really works. As individuals, proud of what we know and have accomplished, it is tempting to stand pat, and even to try to swat away new ideas in our areas of expertise. But that approach never works, and it certainly isn’t working in the realm of B2B revenue production. What are you defending? What are you resisting? Time to move forward.
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Going 0 to Revenue: How 6sense Transformed ABM at Sandler in 6 Months
Sandler needed a way to bring technologies together with in-depth data to understand the customer journey. 6sense was the answer.
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