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Tag Management

Q: How many companies use Tag Management software these days?

Around the world in 2024, over 4,581,392 companies are currently using one or more Tag Management software. Out of these, there are 2,058,327 companies using Tag Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Tag Management software space?

The top few companies that have the most significant market share in the Tag Management space are Google Tag Manager with 89.66% of market share, AddThis with 7.17% of market share, Tealium with 1.12% of market share. Check for other Tag Management technologies market share here.

Q: What are the top industries that usually use Tag Management softwares?

The top industries that use Tag Management software are Marketing (41,158), Digital Marketing (26,468), Social Media (25,765).

Gain market share and customer base information about the top Tag Management software. Check out our list of Tag Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

4836128

Companies Tracked

Categories related to Tag Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Tag Management technologies in 2024

Over 4836128 companies are using Tag Management tools. Google Tag Manager with 89.66% market share (4335860 customers), AddThis with 7.17% market share (346965 customers), Tealium with 1.12% market share (54114 customers).

Technology

Market Share

Customers

Google Tag Manager

89.66%

4335860

AddThis

7.17%

346965

Tealium

1.12%

54114

Tealium iQ Tag Management

1.08%

52105

FlashTalking

0.42%

20130

Others

0.56%

26954

Tag Management Customers by Employee Size

The majority of Tag Management category falls in the company size of 0 - 9 employees (2361495 companies), 20 - 49 employees (881686 companies), 10 - 19 employees (709149 companies).

Employee Size

Tag Management Customers by Geography

Companies using Tag Management technology software are majorly from the United States with 2058327 (55.71%), United Kingdom with 383432 (10.38%), Canada with 202229 (5.47%) customers respectively.

Customers

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Tag Management Customers by Industry

Top industries that use Tag Management for Marketing (41158), Digital Marketing (26468), Social Media (25765).

Customers

Market Share for Top Tag Management Technologies

Analyze the market share of popular Tag Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	Google Tag Manager	4335860	89.66
2	AddThis	346965	7.17
3	Tealium	54114	1.12
4	Tealium iQ Tag Management	52105	1.08
5	FlashTalking	20130	0.42
6	Piwik PRO	9778	0.20
7	Yahoo! Tag Manager	7118	0.15
8	Signal	5586	0.12
9	TagCommander	2101	0.04
10	Adobe DTM	682	0.01
11	Exactag	368	0.01
12	Relay42	366	0.01
13	Action Recorder	349	0.01
14	Ensighten	331	0.01
15	Adobe Prelude	125	0.00
16	Convert Experiences	46	0.00
17	UberTags	29	0.00
18	Google Tag (formerly Global Site Tag)	27	0.00
19	Tag Inspector	24	0.00
20	Mezzobit	11	0.00
21	Hub'Scan	9	0.00
22	7suite	4	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Tag Management software market leaders?

Top leaders in the category for Tag Management software are Google Tag Manager, AddThis, Tealium. Here, you can view a full list of Tag Management tools in the market.