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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2024, over 7,777,442 companies are currently using one or more Social Media software. Out of these, there are 4,471,824 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 73.38% of market share, Facebook with 15.46% of market share, Instagram with 4.83% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (106,662), Social Media (77,487), Digital Marketing (71,498).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

120

Technologies Tracked

9858095

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2024

Over 9858095 companies are using Social Media tools. Twitter with 73.38% market share (7233806 customers), Facebook with 15.46% market share (1524050 customers), Instagram with 4.83% market share (476387 customers).

Technology

Market Share

Customers

Twitter

73.38%

7233806

Facebook

15.46%

1524050

Instagram

4.83%

476387

HubSpot Marketing Hub

1.47%

144638

TikTok

1.11%

109741

Others

3.75%

369473

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (4881399 companies), 20 - 49 employees (1735516 companies), 10 - 19 employees (1406061 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4471824 (57.01%), United Kingdom with 781559 (9.96%), Germany with 505418 (6.44%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (106662), Social Media (77487), Digital Marketing (71498).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	Twitter	7233806	73.38
2	Facebook	1524050	15.46
3	Instagram	476387	4.83
4	HubSpot Marketing Hub	144638	1.47
5	TikTok	109741	1.11
6	Adobe Marketing Cloud	73959	0.75
7	Ahrefs	39880	0.40
8	Hootsuite	32850	0.33
9	Agile CRM	31940	0.32
10	Marketo	30802	0.31
11	Yotpo	25129	0.25
12	Sprout Social	17210	0.17
13	monday.com	15303	0.16
14	Salesforce Marketing Cloud	14457	0.15
15	OneAll	11568	0.12
16	Cision	7949	0.08
17	iContact Email Marketing	6083	0.06
18	Buffer	4738	0.05
19	Meltwater	4207	0.04
20	Universe	3155	0.03
21	Kentico	2941	0.03
22	Sprinklr	2928	0.03
23	Zoho Social	2683	0.03
24	TweetDeck	2602	0.03
25	Wishpond	2424	0.02
26	NiceJob	2390	0.02
27	Marketing 360	2347	0.02
28	Crimson Hexagon	2083	0.02
29	Qzzr	2075	0.02
30	Powtoon	2064	0.02
31	Brandwatch	1756	0.02
32	GetSocial	1373	0.01
33	LinkedIn Premium	1320	0.01
34	Synup	1301	0.01
35	Perch	1213	0.01
36	Justuno	1124	0.01
37	BuzzSumo	1062	0.01
38	Uscreen	855	0.01
39	TINT	773	0.01
40	Sendible	694	0.01
41	NetBase	683	0.01
42	SocialEngine Cloud	619	0.01
43	Tagboard	609	0.01
44	Lithium	596	0.01
45	Spredfast	584	0.01
46	Agorapulse	579	0.01
47	Janrain	565	0.01
48	Clubhouse	560	0.01
49	Stackla	522	0.01
50	Mention	509	0.01
51	Qualifio	503	0.01
52	ONEsite	465	0.00
53	Percolate	417	0.00
54	BuzzStream	412	0.00
55	Simply Measured	380	0.00
56	Marin Software	371	0.00
57	CoSchedule	353	0.00
58	Newscred	333	0.00
59	Falcon.io	319	0.00
60	StoreYa	317	0.00
61	uStudio	303	0.00
62	Apptus	302	0.00
63	Clarabridge CX Social	294	0.00
64	Easypromos	283	0.00
65	Oktopost	199	0.00
66	Acquisio	186	0.00
67	NUVI	184	0.00
68	LeadsBridge	176	0.00
69	LoginRadius	159	0.00
70	TapClicks	154	0.00
71	SocialFlow	148	0.00
72	Audiense	143	0.00
73	Sniply	122	0.00
74	Digitaleo	112	0.00
75	Hearsay Social	109	0.00
76	eClincher	104	0.00
77	quintly	103	0.00
78	Sked Social	95	0.00
79	ReviewTrackers	94	0.00
80	Viewbix	90	0.00
81	Yodle	89	0.00
82	GoBig, Inc.	86	0.00
83	PromoRepublic	82	0.00
84	SocialPilot	76	0.00
85	Locowise	60	0.00
86	Bottlenose	57	0.00
87	Tour Builder	53	0.00
88	AgencyAnalytics	48	0.00
89	Zoomph	46	0.00
90	AdStage	46	0.00
91	Digital Air Strike	45	0.00
92	Kontentino	43	0.00
93	SalesSeek	41	0.00
94	Mediatoolkit	36	0.00
95	SocialOomph	34	0.00
96	InfoCaptor Dashboard	34	0.00
97	Awario	33	0.00
98	Qwaya	25	0.00
99	Kompyte	25	0.00
100	Aitarget	21	0.00
101	emfluence	20	0.00
102	Send Social Media	19	0.00
103	Post Planner	16	0.00
104	Reputology	15	0.00
105	CrowdControlHQ	14	0.00
106	Hopper	13	0.00
107	inboundli	12	0.00
108	Storefront Social	12	0.00
109	MavSocial	11	0.00
110	Social Ads Tool	10	0.00
111	Zuberance	10	0.00
112	SMhack	8	0.00
113	ProWorkflow	7	0.00
114	Geotoko	6	0.00
115	ATOMIZED	6	0.00
116	Pixelshop	5	0.00
117	Allin1Social	5	0.00
118	POSTOPLAN	5	0.00
119	IdealPath	3	0.00
120	LeadSift	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.