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Personalization

Q: How many companies use Personalization software these days?

Around the world in 2024, over 205,208 companies are currently using one or more Personalization software. Out of these, there are 91,610 companies using Personalization tools that are originally from the United States.

Q: Which company has the most significant market share in the Personalization software space?

The top few companies that have the most significant market share in the Personalization space are Oracle Commerce with 73.58% of market share, Piwik PRO with 4.19% of market share, Adobe Target with 3.66% of market share. Check for other Personalization technologies market share here.

Q: What are the top industries that usually use Personalization softwares?

The top industries that use Personalization software are Software Development (3,294), Business Intelligence (2,987), Marketing (2,899).

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

235041

Companies Tracked

Categories related to Personalization

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Personalization technologies in 2024

Over 235041 companies are using Personalization tools. Oracle Commerce with 73.58% market share (172939 customers), Piwik PRO with 4.19% market share (9857 customers), Adobe Target with 3.66% market share (8599 customers).

Technology

Market Share

Customers

Oracle Commerce

73.58%

172939

Piwik PRO

4.19%

9857

Adobe Target

3.66%

8599

Oracle ATG Web Commerce

2.22%

5221

Ezoic

2.13%

5000

Others

14.22%

33425

Personalization Customers by Employee Size

The majority of Personalization category falls in the company size of 20 - 49 employees (45821 companies), 0 - 9 employees (41300 companies), 100 - 249 employees (35736 companies).

Employee Size

Personalization Customers by Geography

Companies using Personalization technology software are majorly from the United States with 91610 (54.68%), United Kingdom with 15643 (9.34%), India with 14596 (8.71%) customers respectively.

Customers

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Personalization Customers by Industry

Top industries that use Personalization for Software Development (3294), Business Intelligence (2987), Marketing (2899).

Customers

Market Share for Top Personalization Technologies

Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	Oracle Commerce	172939	73.58
2	Piwik PRO	9857	4.19
3	Adobe Target	8599	3.66
4	Oracle ATG Web Commerce	5221	2.22
5	Ezoic	5000	2.13
6	Dynamic Yield	3246	1.38
7	Emarsys	2844	1.21
8	Listrak	2470	1.05
9	Kameleoon	2085	0.89
10	Acquia	1854	0.79
11	Qubit	1687	0.72
12	BloomReach	1669	0.71
13	Cxense	1596	0.68
14	Insider	1461	0.62
15	mParticle	1418	0.60
16	Mutiny	1239	0.53
17	Monetate	1131	0.48
18	Lytics	1098	0.47
19	Certona	1068	0.45
20	Twik	867	0.37
21	Medio	770	0.33
22	Personizely	683	0.29
23	SAS Customer Intelligence	490	0.21
24	Jivox	428	0.18
25	Crownpeak	424	0.18
26	SmarterHQ	400	0.17
27	Outgrow	389	0.17
28	Influ2	352	0.15
29	Tooltip.io	281	0.12
30	Get Smart Content	279	0.12
31	Adestra	259	0.11
32	dotCMS	214	0.09
33	RecastAI	178	0.08
34	Reactful	141	0.06
35	Plumb5	139	0.06
36	Drawbridge	137	0.06
37	ACTITO	136	0.06
38	Unless	120	0.05
39	Cerkl	103	0.04
40	Groupmail	98	0.04
41	LiftIgniter	94	0.04
42	Adoric	93	0.04
43	ExitIntel	90	0.04
44	BySide	86	0.04
45	Peerius	84	0.04
46	Cordial	83	0.04
47	Pulse Insights	81	0.03
48	Fanplayr	72	0.03
49	ContentRaven	67	0.03
50	SessionM	61	0.03
51	4-Tell	56	0.02
52	Ivanti Environment Manager	55	0.02
53	QGraph	51	0.02
54	FunnelEnvy	49	0.02
55	ExpertSender	48	0.02
56	Convert Experiences	44	0.02
57	Yusp	42	0.02
58	Recombee	40	0.02
59	REES46 eCommerce Marketing Personalization Suite	39	0.02
60	Netmining	32	0.01
61	Browsi	31	0.01
62	Boingnet	31	0.01
63	Scalefast	30	0.01
64	Traqli	27	0.01
65	AceBot.ai	26	0.01
66	Experiture Marketing Platform	21	0.01
67	HTK \| Horizon Loyalty Hub	21	0.01
68	Enthusem	18	0.01
69	Voyat	18	0.01
70	OneSpot	17	0.01
71	DecisionLink	16	0.01
72	Logic Hop	15	0.01
73	AdGreetz	15	0.01
74	RightMessage	12	0.01
75	Prudsys	10	0.00
76	ReactX	10	0.00
77	Booshaka	9	0.00
78	Quintype	9	0.00
79	Taykey	8	0.00
80	Bunting	7	0.00
81	BrightInfo	6	0.00
82	TellApart	6	0.00
83	Monoloop	6	0.00
84	Driveback	6	0.00
85	Pisano	5	0.00
86	Adapti	5	0.00
87	AppToolkit	5	0.00
88	Index	3	0.00
89	Spinnakr	3	0.00
90	Wylei	2	0.00
91	CASA	2	0.00
92	IBM Watson Real-Time Personalization	2	0.00
93	Sensiya	2	0.00