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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2024, over 1,428,494 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 930,213 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 42.55% of market share, HubSpot Marketing Hub with 9.00% of market share, Klaviyo with 7.11% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (30,477), Digital Marketing (23,406), Social Media (20,487).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

338

Technologies Tracked

1595443

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2024

Over 1595443 companies are using Marketing Automation Platforms tools. MailChimp with 42.55% market share (678859 customers), HubSpot Marketing Hub with 9.00% market share (143630 customers), Klaviyo with 7.11% market share (113512 customers).

Technology

Market Share

Customers

MailChimp

42.55%

678859

HubSpot Marketing Hub

9.00%

143630

Klaviyo

7.11%

113512

Intercom

5.04%

80436

ActiveCampaign

3.55%

56571

Others

32.75%

522435

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (797764 companies), 20 - 49 employees (392639 companies), 10 - 19 employees (281780 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 930213 (60.03%), United Kingdom with 169005 (10.91%), Canada with 96072 (6.20%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (30477), Digital Marketing (23406), Social Media (20487).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	MailChimp	678859	42.55
2	HubSpot Marketing Hub	143630	9.00
3	Klaviyo	113512	7.11
4	Intercom	80436	5.04
5	ActiveCampaign	56571	3.55
6	AdRoll	46719	2.93
7	Pardot	37421	2.35
8	OptinMonster	33665	2.11
9	Agile CRM	31923	2.00
10	Marketo	29375	1.84
11	MailerLite	28335	1.78
12	Drift	17034	1.07
13	Infusionsoft	16364	1.03
14	SharpSpring	15824	0.99
15	Salesforce Marketing Cloud	14486	0.91
16	ConvertKit	12821	0.80
17	AWeber	12156	0.76
18	WordStream Advisor	11893	0.75
19	ClickFunnels	10247	0.64
20	RD Station	8691	0.54
21	Zumvu	8397	0.53
22	Braze (Formerly Appboy)	8232	0.52
23	Drip	8051	0.50
24	SendPulse	7733	0.48
25	PushOwl	7317	0.46
26	iContact Email Marketing	6193	0.39
27	Autopilot	5946	0.37
28	Salsa Labs Nonprofit Marketing	5701	0.36
29	SugarCRM	5691	0.36
30	Email It	5076	0.32
31	Wisepops	4680	0.29
32	Workfront	4640	0.29
33	Sleeknote	4417	0.28
34	Act-On	4358	0.27
35	Benchmark Email	4223	0.26
36	Kartra	3988	0.25
37	Salesfusion	3356	0.21
38	Omnisend	3262	0.20
39	ONTRAPORT	3072	0.19
40	WalkMe	2972	0.19
41	Nosto	2900	0.18
42	Bizible	2758	0.17
43	Visitor Queue	2623	0.16
44	Instapage	2562	0.16
45	Entrata ILS Portal	2530	0.16
46	Marketing 360	2484	0.16
47	Cliengo	2418	0.15
48	Wishpond	2401	0.15
49	NiceJob	2362	0.15
50	Simpleview	2227	0.14
51	Sailthru	2218	0.14
52	dotmailer	2154	0.14
53	GoSquared	1948	0.12
54	Moosend	1929	0.12
55	Deadline Funnel	1925	0.12
56	Qzzr	1920	0.12
57	Beamer	1886	0.12
58	Appointedd	1807	0.11
59	Exponea	1586	0.10
60	Force24	1401	0.09
61	iZooto	1400	0.09
62	Campaigner	1370	0.09
63	Encharge	1147	0.07
64	ActiveDEMAND	1103	0.07
65	MasterBase	1096	0.07
66	smoove	1084	0.07
67	Iterable	1069	0.07
68	Viral Loops	933	0.06
69	Supermetrics	892	0.06
70	Hatchbuck	867	0.05
71	LeadFox	843	0.05
72	LeadLander	779	0.05
73	IBM Omni Channel Marketing (Unica)	774	0.05
74	Appforma	750	0.05
75	Launchpad	748	0.05
76	CallidusCloud	725	0.05
77	LeadsRx	689	0.04
78	Frederick	628	0.04
79	Webtrekk	623	0.04
80	Referrizer	620	0.04
81	Mailrelay	598	0.04
82	EngageBay	594	0.04
83	Upsales CRM	591	0.04
84	Sarbacane	556	0.03
85	Boomtrain	550	0.03
86	Localytics	536	0.03
87	FreshMail	517	0.03
88	Lead Liaison	515	0.03
89	LeadSquared	472	0.03
90	ActiveTrail	467	0.03
91	Nextiva	447	0.03
92	eSputnik	432	0.03
93	Pageflex Pando	429	0.03
94	Plezi	420	0.03
95	Percolate	417	0.03
96	OptimalBlue LoanSifter	398	0.02
97	Envoke	391	0.02
98	Optimove	390	0.02
99	bpm'online marketing	386	0.02
100	Hunter	377	0.02
101	GreenRope	374	0.02
102	MyGuestlist	369	0.02
103	Kapost	366	0.02
104	ContactPigeon	359	0.02
105	CoSchedule	356	0.02
106	Retargeting	354	0.02
107	Affise	353	0.02
108	Action Recorder	353	0.02
109	Net Atlantic	351	0.02
110	Pure360	350	0.02
111	Mautic	344	0.02
112	Oracle Responsys Interact	339	0.02
113	Leadberry	324	0.02
114	Siteglide	290	0.02
115	ShippingEasy	288	0.02
116	Vuture	287	0.02
117	Bannerflow	264	0.02
118	Allocadia	261	0.02
119	Remarkety	261	0.02
120	Silverpop	246	0.02
121	Jifflenow	242	0.02
122	Bizo	215	0.01
123	Dialog Insight	209	0.01
124	Fresh Relevance	200	0.01
125	Oktopost	197	0.01
126	Delivra	192	0.01
127	SAS Marketing Automation	184	0.01
128	Wigzo	181	0.01
129	Sugar Market	181	0.01
130	Xtremepush	179	0.01
131	Maropost Marketing Cloud	179	0.01
132	Conversio	175	0.01
133	Audience.to	172	0.01
134	BEYABLE	166	0.01
135	RecastAI	164	0.01
136	Carts Guru	160	0.01
137	Miin	156	0.01
138	SALESmanago Marketing Automation	147	0.01
139	BrandMaker	143	0.01
140	Tenfold	141	0.01
141	Sendloop	135	0.01
142	Passle	132	0.01
143	ProProfs Survey Maker	119	0.01
144	Como	110	0.01
145	Digitaleo	109	0.01
146	InTouch	109	0.01
147	eClincher	105	0.01
148	SyncApps	105	0.01
149	Rejoiner	101	0.01
150	Optmyzr	100	0.01
151	ActiveConversion	94	0.01
152	Personyze	93	0.01
153	Voucherify	93	0.01
154	GoBig, Inc.	91	0.01
155	Yodle	90	0.01
156	SocialBee	90	0.01
157	GrooveJar	89	0.01
158	Localist	88	0.01
159	Skyword	87	0.01
160	Listagram	84	0.01
161	iPresso	83	0.01
162	BySide	81	0.01
163	eTrigue	80	0.01
164	AllClients	80	0.01
165	UserEngage	79	0.00
166	Planable	79	0.00
167	FunnelMaker	74	0.00
168	Automatic Backlinks	73	0.00
169	BigMarker	73	0.00
170	eMailPlatform	73	0.00
171	Movio	73	0.00
172	Mailigen	72	0.00
173	SalesGenius	71	0.00
174	Mailify	66	0.00
175	ReachEdge	66	0.00
176	LeadMaster	64	0.00
177	User.com	63	0.00
178	Leanplum	59	0.00
179	Automational	58	0.00
180	EverString	57	0.00
181	SalezShark	57	0.00
182	ConnectAndSell	55	0.00
183	QGraph	54	0.00
184	JangoMail	53	0.00
185	Leadsius	53	0.00
186	JumpCrew	51	0.00
187	atEvent	50	0.00
188	Wired Plus	50	0.00
189	Ranked SEO	50	0.00
190	Metadata.io	50	0.00
191	Prisync	49	0.00
192	crmboost	49	0.00
193	Genoo	49	0.00
194	Colabo	47	0.00
195	RedEye	46	0.00
196	AgencyAnalytics	44	0.00
197	Ungapped	44	0.00
198	Fulcrumapp	44	0.00
199	Zaius	43	0.00
200	Katabat	43	0.00
201	Net-Results	42	0.00
202	SalesNexus	42	0.00
203	Radius	42	0.00
204	ExpertSender	42	0.00
205	INinbox	41	0.00
206	Picreel	40	0.00
207	Digioh	40	0.00
208	Pyze	40	0.00
209	Amazingmail	40	0.00
210	SalesSeek	40	0.00
211	MOBIT	38	0.00
212	SimplyCast	38	0.00
213	REES46 eCommerce Marketing Personalization Suite	37	0.00
214	Synergy 8	36	0.00
215	Inkit	35	0.00
216	366 Degrees	34	0.00
217	4Cite	32	0.00
218	ReadPeak	32	0.00
219	Bungee	31	0.00
220	SeedLogix	31	0.00
221	Oempro	30	0.00
222	Traqli	30	0.00
223	Synerise	29	0.00
224	NetProspex	29	0.00
225	Boingnet	29	0.00
226	Venntive	29	0.00
227	LeadByte	28	0.00
228	Leadworx	28	0.00
229	Inspired Mobile	25	0.00
230	Marketing1by1	25	0.00
231	Uzeli	25	0.00
232	Marera	24	0.00
233	Resulticks	24	0.00
234	Infer	23	0.00
235	Kutenda	22	0.00
236	LiveTechnology	22	0.00
237	emfluence	21	0.00
238	Real Magnet	21	0.00
239	Platformly	21	0.00
240	Antavo	20	0.00
241	Amplero	20	0.00
242	MaaxMarket	19	0.00
243	Triggerbee	18	0.00
244	Captavi	18	0.00
245	Big Purple Dot	17	0.00
246	Lockstep Collect	17	0.00
247	Post Planner	16	0.00
248	EverThere	16	0.00
249	Wylei	16	0.00
250	Makesbridge	16	0.00
251	Retainly	15	0.00
252	REES46	15	0.00
253	SalesPanda	15	0.00
254	LeadGrabber Pro	15	0.00
255	Loyalistic	15	0.00
256	OptiMine	14	0.00
257	DeskGod	14	0.00
258	RobotFX Fluid	14	0.00
259	Click2Mail Mailing Online	13	0.00
260	GleanView	13	0.00
261	Mothernode CRM	12	0.00
262	Propago	12	0.00
263	Ampliz Marketing Software	12	0.00
264	Webpower	12	0.00
265	hubsell	11	0.00
266	Markitude	11	0.00
267	Direct Mail Manager	10	0.00
268	SutiCRM	10	0.00
269	Experiture	10	0.00
270	Qebot	10	0.00
271	Usermind	9	0.00
272	MoonMail	9	0.00
273	BrandSpot	9	0.00
274	itracMarketer	9	0.00
275	Missinglettr	9	0.00
276	Impactia	8	0.00
277	SimpleFeed	8	0.00
278	Marketfox	8	0.00
279	Sentic Technologies	8	0.00
280	Threads	8	0.00
281	Systeme	8	0.00
282	ChannelNet	7	0.00
283	Adapti	7	0.00
284	Dashcord	7	0.00
285	Revenue Automation	7	0.00
286	SimpleData	7	0.00
287	Direxxis	7	0.00
288	OpenBack	6	0.00
289	Antics DMS	6	0.00
290	Pipz	6	0.00
291	Hypegrowth	6	0.00
292	Kevy	6	0.00
293	CommandIQ	6	0.00
294	Linked Helper	6	0.00
295	Aritic PinPoint	6	0.00
296	Lead Guerrilla	5	0.00
297	Geotoko	5	0.00
298	VYPER	5	0.00
299	Wemark	5	0.00
300	7Sheep	5	0.00
301	Agilic	5	0.00
302	Email List Verify	5	0.00
303	Mariana	5	0.00
304	Beeketing for Shopify	5	0.00
305	AD-Pure	4	0.00
306	Gold Lasso	4	0.00
307	searchfuse	4	0.00
308	PUBLITRAC	4	0.00
309	Carrrot	4	0.00
310	Mi8 Marketing Cloud	4	0.00
311	Vibetrace	4	0.00
312	GuessBox	4	0.00
313	Limelight Platform	4	0.00
314	Mailendo	4	0.00
315	MDC DOT	4	0.00
316	zigihub	4	0.00
317	AllProWebTools	3	0.00
318	BuzzBoard	3	0.00
319	IdealPath	3	0.00
320	Womplify	3	0.00
321	Webmecanik	3	0.00
322	erxes Inc	3	0.00
323	SendOut	3	0.00
324	InterConverse	3	0.00
325	Taptobook	3	0.00
326	Pinpointe On-Demand	2	0.00
327	WinningWare QuickLaunch	2	0.00
328	PostHelpers	2	0.00
329	CASA	2	0.00
330	Real Strategic	2	0.00
331	TXTImpact SMS Marketing	2	0.00
332	SmartNotify Me	2	0.00
333	Triggmine	2	0.00
334	Fyoosion	2	0.00
335	Applicata	2	0.00
336	MindFire Studio	2	0.00
337	Beagle	2	0.00
338	Automatr	2	0.00