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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2024, over 340,461 companies are currently using one or more Marketing Analytics software. Out of these, there are 226,472 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 34.73% of market share, Mixpanel with 10.54% of market share, Pardot with 9.27% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Marketing (9,722), Digital Marketing (8,987), Social Media (7,709).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

416671

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2024

Over 416671 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 34.73% market share (144702 customers), Mixpanel with 10.54% market share (43934 customers), Pardot with 9.27% market share (38616 customers).

Technology

Market Share

Customers

HubSpot Marketing Hub

34.73%

144702

Mixpanel

10.54%

43934

Pardot

9.27%

38616

Marketo

7.38%

30758

Campaign Monitor

6.55%

27301

Others

31.53%

131360

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (111501 companies), 20 - 49 employees (100513 companies), 100 - 249 employees (52232 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 226472 (64.85%), United Kingdom with 35753 (10.24%), Australia with 19080 (5.46%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Marketing (9722), Digital Marketing (8987), Social Media (7709).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	HubSpot Marketing Hub	144702	34.73
2	Mixpanel	43934	10.54
3	Pardot	38616	9.27
4	Marketo	30758	7.38
5	Campaign Monitor	27301	6.55
6	SEMrush	19653	4.72
7	HeapAnalytics	19070	4.58
8	Sprout Social	17144	4.11
9	Sumo	16035	3.85
10	Looker	8459	2.03
11	Demandbase	4884	1.17
12	LiveRamp	3329	0.80
13	Zoho Reports	3211	0.77
14	Kentico	2939	0.71
15	Bizible	2815	0.68
16	Instapage	2556	0.61
17	Oracle BlueKai	2541	0.61
18	Kissmetrics	2538	0.61
19	Marquis	2438	0.59
20	Bounce Exchange	2318	0.56
21	Sailthru	2213	0.53
22	Fivetran	2211	0.53
23	Cxense Insight	1992	0.48
24	SE Ranking	1937	0.46
25	Sisense	1555	0.37
26	Google Analytics 360	1153	0.28
27	Iterable	1086	0.26
28	Sendible	690	0.17
29	Klipfolio	681	0.16
30	IBM Watson Marketing	628	0.15
31	Localytics	540	0.13
32	Qualifio	504	0.12
33	InsideView	472	0.11
34	Percolate	416	0.10
35	Kapost	353	0.08
36	Clarabridge	352	0.08
37	Newscred	331	0.08
38	Chartio	327	0.08
39	Brand24	319	0.08
40	LeadBoxer	295	0.07
41	Pico	273	0.07
42	Tealium IQ	230	0.06
43	ClickMeter	222	0.05
44	Bizo	220	0.05
45	Beckon	210	0.05
46	Birst	207	0.05
47	InsightSquared	205	0.05
48	Oktopost	198	0.05
49	Voluum	194	0.05
50	Adverity	158	0.04
51	TapClicks	154	0.04
52	Adomik	153	0.04
53	wywy	108	0.03
54	Mintigo	91	0.02
55	Locowise	59	0.01
56	DemandJump	49	0.01
57	AgencyAnalytics	48	0.01
58	AdStage	46	0.01
59	Callcap	43	0.01
60	SalesSeek	40	0.01
61	Pyze	40	0.01
62	Horsefly	35	0.01
63	Advantage Group International	32	0.01
64	Swiftype Site Search	31	0.01
65	Synerise	30	0.01
66	SimilarWeb PRO	28	0.01
67	ReportGarden	27	0.01
68	Improvado	26	0.01
69	Fliptop	25	0.01
70	Admetrics	25	0.01
71	emfluence	21	0.01
72	Sales & Orders	20	0.00
73	Avarea Analytics for Marketing	17	0.00
74	Origami Logic	17	0.00
75	EverThere	16	0.00
76	OptiMine	14	0.00
77	MonkeyData	13	0.00
78	Acosta Group	11	0.00
79	Slemma	7	0.00
80	Juicebox	7	0.00
81	AD-Pure	4	0.00
82	Taveo	4	0.00
83	Trust Insights	4	0.00
84	TCS HOBS	3	0.00
85	BuzzBoard	3	0.00
86	IBM Watson Marketing Insights	3	0.00
87	Newlytics	2	0.00
88	Metrics Watch	2	0.00