Even though it’s in the name of their job role, sellers only get roughly 28% of their time to actually sell. The rest of their time is spent on logistical and administrative tasks like:
- Manually updating a CRM
- Selecting accounts and buyers to engage
- Hunting for contact and prospect information
Because these tasks take up so much of a seller’s day, one of the biggest challenges for sellers is simply finding more time.
They need more time to:
- Talk to prospects
- Understand their pain points
- Make genuine connections
- Multi-thread across the buying team
Revenue AI for Sales by 6sense gives sellers exactly that: more time to sell.
Let’s look at how different aspects of the 6sense platform get sellers back to selling.
Time Hack #1: Know Who to Engage
One of the biggest time sinks for any seller is trying to determine who they should engage next. Sometimes that decision comes from an arbitrary, static account list; other times from choosing randomly from a pile of MQLs.
That process alone can take up valuable hours in a seller’s day, and that can be compounded if the account they choose isn’t interested and calls go unanswered.
Revenue AI for Sales eliminates that wasted time by surfacing the accounts that are in-market and most likely to purchase.
Instead of crawling through Salesforce or LinkedIn, a seller can log into Revenue AI for Sales and be greeted by a dashboard that serves up the hottest accounts based on activity that indicates they are receptive to outreach.
Time Hack #2: Deliver the Right Message at the Right Time
One of the hardest parts of cold outreach is picking messaging that you hope will resonate with the recipient. But, even if you get lucky and an account is interested in your products or services, there’s a good chance that your messaging is misaligned. For starters, you don’t know where they are in their buying journey … and therefore don’t know what messaging is most relevant to their needs.
Revenue AI for Sales gives you critical intelligence about the topics your accounts are most interested in. Because so much of the buying journey happens anonymously, these insights give you a leg up on the competition.
On top of knowing the topics recipients care about, Revenue AI for Sales can provide insights into the buying stage of the prospect. This lets you know when to offer helpful how-to’s, when to offer a demo, and when to move toward a deal conversation.
Clicking into a seller’s account will provide unparalleled intelligence about what messaging and offers will resonate most.
Time Hack #3: Uncover More of the Buying Team
Think about all the time and effort that goes into winning over a single buyer throughout the purchasing process. Then think about many people take part in buying team decisions (14 to 23 people). That’s a lot of ground to cover.
With Revenue AI for Sales, your sellers can uncover more critical stakeholders much more quickly — giving them an advantage over the competition.
When viewing an account’s information within the platform, your sellers can quickly check the “People” tab to find contacts they haven’t engaged with — and they can easily acquire that contact information. Instead of time spent digging for an email address, they get more time to create meaningful relationships with crucial buyers.
Time Hack #4: Leverage AI for Time Savings
Even the best sellers will sometimes wonder what their next step should be. Should they try to find a new opportunity? Uncover another stakeholder? Send a personalized email?
Revenue AI for Sales removes the time sink of analysis paralysis. By leveraging AI, the platform can recommend which accounts and buyers a seller can engage right now to make a big impact.
With one click, your sellers are delivered key accounts and buyers that can move the needle:
Conclusion
Modern sellers are bogged down by too many repetitive and manual tasks that sap time from their days. 6sense’s Revenue AI for Sales gives sellers that precious time back by surfacing in-market accounts and delivering critical intelligence about them.
Interested in seeing the platform in action? Book a demo here.
