Emerging markets have contributed to 50% of global GDP and 66% of global GDP growth over the past decade. These markets represent a huge opportunity for any business trying to expand their customer base.
U.S. businesses that want to uncover buying activity in international markets should make sure their systems can accurately capture signals occurring beyond U.S. borders.
6sense knows how critical every buying signal is, and our latest product update greatly expands our worldwide data sources. This will be a huge boost for marketers and sellers looking to uncover the right buyers across North America, EMEA, and APAC.
Worldwide Data Expansion: More Accounts, Stronger Accuracy, Larger Intent Volume
As the industry leader in uncovering buying signals and matching those activities to the accounts where they’re happening, 6sense continually seeks ways to improve the data sources we use to deliver key intelligence to our users.
To improve the number of accounts tracked in these regions, 6sense:
- Expanded the number of our data sources
- Created new data assets to help capture critical insights
- Leveraged AI to make impactful connections and optimize processes
Those enhancements have led to a:
- 40% increase in EMEA accounts
- 47% increase in North America accounts
- 407% increase in APAC accounts
More Intelligence, Not Just More Data
These improvements will uncover more accounts. Better still, these additional accounts have gone through 6sense’s rigorous standard review to ensure the quality of each record, providing only the most useful, actionable data that’s being surfaced for your teams.
For example, in addition to tracking account activity, 6sense Revenue AI™ distinguishes between signals. Signals from anonymous individuals can provide useful clues for contacts you may want to acquire.
Customers that have 6sense’s Predictive Analytics can take this a step further by seeing which personas are engaged in the overall account journey. While a summer intern or a new junior-level employee may be a highly valued team member within an organization, they’re years away from participating in purchase decisions. The ability to distinguish signals within an account, and to understand which signals are meaningful for sellers, helps sharpen marketing and sales efforts.
We know it’s not just finding new accounts that help fill a pipeline or add to the bottom line. To really accelerate your sales and marketing motions, you need to be able to uncover signs of buying intent from these critical accounts.
Quality, vetted data helps you:
- Determine the number of high-quality, ready-to-buy accounts in your Total Addressable Market
- Target opportunities with a higher chance of conversion
- Capture and decipher data so you can take action to drive multiple revenue streams
This worldwide data expansion will help uncover more intent signals — the key to finding accounts that are in-market and actively researching solutions or products like yours. It will put more in-market accounts on your radar, helping you sell more effectively everywhere.
