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Sandler needed a way to bring technologies together with in-depth data to understand the customer journey. 6sense was the answer.
Qualified by 6sense, a 6QA is an account that is primed for sales engagement.
Due to increases in intent, profile fit and engagement, a 6QA occurs when an account moves from an earlier buying stage (Target, Awareness or Consideration) to a later buying stage (Decision or Purchase), making them qualified for sales activity. It is marketing’s goal to drive accounts to either inbound or 6QA.
