Companies looking to bolster their B2B data operations can now purchase access to the industry-leading intelligence 6sense provides.
In the past, 6sense data-streams lived within our platform. But larger companies often have their own data scientists, predictive models, and business intelligence tools. We recognized these companies would greatly benefit by using 6sense’s pure intelligence for their bespoke needs, and have debuted a solution designed to work seamlessly with those approaches.
Now, 6sense data packs — a suite downloadable datasets using our industry-leading intelligence — can serve as a trusted source with the flexibility and scalability for businesses of all sizes.
Using 6sense data packs offers many advantages, including:
- Accuracy: Industry-leading data integrity
- Flexibility: Pick and choose exactly the datasets you want and the frequency they’re delivered. Distribute the data through your existing internal tools and model as needed.
- Scalability: Expand your data sets as your business needs grow.
Building and maintaining complex data warehouses and predictive models is hard enough without inaccurate data. 6sense data packs make your systems smarter, more accurate, and more complete.
How Data Packs Work
Our data packs provide access to the full power and value that 6sense’s industry-leading insights provide. You can inject your systems with intelligence to scale their effectiveness.
Bonus: they’re à la carte. You can design a scope that’s custom for your organization and gives you exactly what you need when you need it.
Available Data Types and Their Uses
Three of the data packs — firmographics, technographics, and keyword intent — are available without needing to subscribe to the 6sense platform. Others require a subscription.
Here’s a look at each data type.
Firmographic Data
What it is: Firmographics reveal key characteristics of an account or buyer. It includes information like number of employees, geographic location, industry type, revenue data.
How it’s used: Enrich your existing data with deeper intelligence for more accurate ICPs, improved segmentation, and smarter campaign building.
Technographic Data
What it is: Technographics reveal what technology an organization uses.
How it’s used: Enhance your outreach by understanding which accounts use tools you can complement — or displace.
Keyword Intent Data
What it is: The topics buyers are actively researching that are related to your products, services, industry, and competitors.
How it’s used: Build intent-based audience models that Demand Generation and Sales teams can use for tailored messaging, custom lead-scoring, and proactive prospecting.
Ad Media Data (requires 6sense platform subscription)
What it is: Intelligence about your ad campaigns, including spending and ROI.
How it’s used: Gain deeper insights into your advertising campaigns across multiple channels, including LinkedIn and Google. Get a comprehensive understanding of how your campaigns influence critical buyers throughout complex buying journeys.
Predictive Data (requires 6sense platform subscription)
What it is: AI-driven insights about the accounts that are in-market and match the characteristics and behaviors of past buyers.
How it’s used: Uncover higher-likelihood opportunities, find deals you might’ve missed, and use strong predictive models to build better pipeline forecasts.
Website Data (requires 6sense platform subscription)
What it is: Insights about the accounts visiting your website, even if they never fill out a form. See the pages they visit, and how web traffic influences opportunities.
How it’s used: Analyze web campaign outcomes, perform account-based A/B tests on your website, and analyze the influence of specific pages.
Segment Participation (requires 6sense platform subscription)
What it is: Identify the segments to which an account belongs.
How it’s used: Create more personalized messaging, vertical campaigns, and more targeted audience strategies. You can also use segments to analyze your effectiveness with specific target audiences.
Custom Data
What is it: A custom offering of 6sense data to fit your needs and criteria.
How it’s used: However you need! If one of the data offerings listed above doesn’t fit your needs, we can work together to find the right solution.
Accessing Your Data
The data is transferred to an SFTP server, which customers can use to access their data. There is also support for direct delivery to S3 or Snowflake for customers using those platforms.
Delivery cadences depend on the type of data pack you choose and can range from monthly or quarterly to daily.
Conclusion
Data packs are the perfect solution for organizations looking to bolster the intelligence their revenue teams are leveraging. Access to industry-leading insights from 6sense has never been easier to obtain.
