For organizations like Aruba Networks, an access management, network infrastructure and mobility application solution for mobile enterprise networks, it’s important to remain differentiated in a competitive landscape through continued innovation. This forward-thinking mentality has recently led the company to embark on a major transformational journey over the past few years: Modernizing its go-to-market approach, from strategy to execution, to technology stack.
The Aruba Networks team has since successfully evolved from manual processes and disparate systems to a unified revenue team, aligned on a modern martech stack. Learn what worked for Gladys Alegre-Kimura, Head of Marketing Operations, and the Aruba revenue team on their journey to building a best-in-class martech stack and revenue engine. In this session, you’ll hear about:
- How Aruba moved from manual operations to evaluating the right set of technologies to streamline their activities, personalize their outreach, improve account engagement, and deliver results
- How the shift to an account-based approach can successfully align a global revenue team when executed the right way
- What’s next for Aruba: Catapulting the revenue organization from where they are today to a fully-fledged ABX engine
