The new AI Writer tool within 6sense’s Conversational Email solution is a game changer for marketing and sales.
This generative AI capability makes it possible to craft personalized prospecting emails within seconds, based on the sender’s goals. Users who leverage this new tool can use prompts to create multiple emails in a campaign and scale those efforts seamlessly.
The real power of AI Writer comes from the ability to customize and fine-tune it with your company’s unique materials, helping the tool understand your specific messaging, value propositions, and audience.
By training itself on your resources, AI Writer can help your sellers and marketers:
- Nurture accounts working their way through their buying journey
- Re-engage lost opportunities
- Follow up with event attendees
- Send unique content to specific audiences
Let’s take a look at some of those examples in more detail.
Use Case #1: Nurture Active Buyers
Trying to target every single buyer in your funnel with the right content at the right time is nearly impossible without the help of AI.
Accounts are constantly shifting through different stages of their buying journey — with individual buying team members often at different stages. Sometimes an account heats up, then cools back down and moves back to an earlier buying stage.
AI Writer gives your teams the ability to create personalized email campaigns for all of your buyers, no matter where they are in the buying journey.
Here’s an example prompt that’ll generate multiple emails to nurture a buyer.
AI Writer Prompt
“Imagine you are a demand generation marketer. Write a three-email peer-to-peer nurture cadence to educate a prospect in the early stages of the buying journey. Keep the subject line concise and lowercase. Start with a curious question. Include some helpful industry insights and a reference to our case study with [Customer A]. Call to action is to get the prospect’s thoughts. Try not to repeat phrases. Each email should be around 120 words.”
This prompt can quickly be edited to cover multiple buying stages and include references to different resources.
Use Case #2: Re-engage Missed Opportunities
It can be difficult to find the time to create campaigns targeted at previously lost opportunities or buyers who simply stop engaging. But these seemingly dead leads can often turn into deals — as long as you continue to stay in touch and attempt to re-ignite interest.
AI Writer makes it much easier to craft personalized campaigns for this audience without the need to divert your BDRs away from active opportunities.
AI Writer Prompt
“Imagine you are a BDR. Write a three-email sales cadence to re-engage unresponsive contacts. Keep the subject line concise and lowercase. Start each email with a witty one-liner. Use a case study with success metrics as social proof in the first and third emails. Include a customer quote in the second email. Call to action is to get a follow-up chat on calendar. Try not to repeat phrases.”
This prompt effectively introduces real-world proof points to highlight the results the buyer could be seeing with your products or services.
Use Case #3: Post-Webinar Follow-up
Webinars and other events like tradeshows are a great source for pipeline. But following up with attendees, or those who registered but didn’t attend, can be time consuming.
AI Writer can deliver personalized follow-up for whichever audience you’re targeting, increasing the changes of post-event engagement.
AI Writer Prompt
“Imagine you are a marketing manager. Write a three-email cadence to follow up with contacts who have attended the webinar titled ‘[Webinar Title].’ The audience for the webinar was CFOs who are interested in [Product A]. Keep the subject line concise and lowercase. Start with an intro statement about the webinar. Use special characters sparingly. Call to action is to schedule a chat. Try not to repeat phrases.”
This prompt can be tweaked for both attendees and people who missed the webinar. Without AI, crafting a three-email cadence for multiple audiences for a single event could take hours. Now it only takes minutes.
Use Case #4: Send Tailored Content
Buyers crave personalized experiences, but it can be difficult to scale those efforts. AI Writer unlocks scalability by generating personalized emails for different audiences in minutes.
Leveraging AI Writer for sending tailored content gives buyers exactly what they want and reduces the effort your teams have to put in to deliver those experiences.
AI Writer Prompt
“Imagine you are a marketing manager. Write a three-email outbound cadence to push content about [Product B]. Email one should include a link to the product page on our website. Email three should include a CTA for our in-depth product one-sheeter. Keep the subject line concise and lowercase. Start with a curious question. Try not to repeat phrases.”
For companies with multiple product lines and target audiences, this prompt can save countless hours as a single user can create multiple cadences for your offerings.
Conclusion
These are only a few examples of the power of AI Writer within Conversational Email. To see more ways to use the tool and learn how revenue teams are using it to save time and generate more pipeline, book a demo.
