Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Audience Insights

Q: How many companies use Audience Insights software these days?

Around the world in 2024, over 109,265 companies are currently using one or more Audience Insights software. Out of these, there are 74,166 companies using Audience Insights tools that are originally from the United States.

Q: Which company has the most significant market share in the Audience Insights software space?

The top few companies that have the most significant market share in the Audience Insights space are FullStory with 30.25% of market share, Quantcast Measure with 20.31% of market share, Nielsen with 11.20% of market share. Check for other Audience Insights technologies market share here.

Q: What are the top industries that usually use Audience Insights softwares?

The top industries that use Audience Insights software are Marketing (2,479), Social Media (1,735), Advertising (1,720).

Gain market share and customer base information about the top Audience Insights software. Check out our list of Audience Insights Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

118554

Companies Tracked

Categories related to Audience Insights

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Audience Insights technologies in 2024

Over 118554 companies are using Audience Insights tools. FullStory with 30.25% market share (35866 customers), Quantcast Measure with 20.31% market share (24080 customers), Nielsen with 11.20% market share (13280 customers).

Technology

Market Share

Customers

FullStory

30.25%

35866

Quantcast Measure

20.31%

24080

Nielsen

11.20%

13280

Sitecore

10.40%

12325

Amplitude

8.93%

10587

Others

18.91%

22416

Audience Insights Customers by Employee Size

The majority of Audience Insights category falls in the company size of 0 - 9 employees (36658 companies), 20 - 49 employees (24887 companies), 10 - 19 employees (13146 companies).

Employee Size

Audience Insights Customers by Geography

Companies using Audience Insights technology software are majorly from the United States with 74166 (72.04%), United Kingdom with 8428 (8.19%), Canada with 4867 (4.73%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Audience Insights Customers by Industry

Top industries that use Audience Insights for Marketing (2479), Social Media (1735), Advertising (1720).

Customers

Market Share for Top Audience Insights Technologies

Analyze the market share of popular Audience Insights technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	FullStory	35866	30.25
2	Quantcast Measure	24080	20.31
3	Nielsen	13280	11.20
4	Sitecore	12325	10.40
5	Amplitude	10587	8.93
6	Parse.ly	5082	4.29
7	LogRocket	3929	3.31
8	BlueCava	3391	2.86
9	Piano ID	1293	1.09
10	Alliant	1173	0.99
11	InfOnline	1128	0.95
12	Jebbit	840	0.71
13	UserTesting	767	0.65
14	Talkwalker	692	0.58
15	Wayin	684	0.58
16	Viafoura	492	0.42
17	Resonate	483	0.41
18	Trialfire	332	0.28
19	RadiumOne	295	0.25
20	Synthesio	277	0.23
21	Dataminr	230	0.19
22	GlobalWebIndex	167	0.14
23	Fluent Agile Audience Engine	123	0.10
24	UsabilityHub	119	0.10
25	Gnip	89	0.08
26	Affinio	74	0.06
27	Suzy	72	0.06
28	AverickMedia	69	0.06
29	Genderize	53	0.04
30	Verto Analytics	46	0.04
31	MetrixLab	45	0.04
32	Quantifind Signum	41	0.03
33	Microsoft Dynamics 365 for Customer Insights	39	0.03
34	Fospha	39	0.03
35	Unified	35	0.03
36	jirafe	34	0.03
37	Users Insights	31	0.03
38	Networked Insights	29	0.02
39	Infegy Atlas	23	0.02
40	Amplero	20	0.02
41	AffinityAnswers	16	0.01
42	Blue Sheep	14	0.01
43	StatSocial	11	0.01
44	Mobilewalla	11	0.01
45	Pricing Engine	11	0.01
46	Mezzobit	11	0.01
47	NEAR	10	0.01
48	KYA	9	0.01
49	LiftEngine	9	0.01
50	Spocto	9	0.01
51	IBM Watson Personality Insights	8	0.01
52	comScore Audience Analytics	7	0.01
53	MyFeelback	7	0.01
54	Gravy Analytics	6	0.01
55	Mindswarms	6	0.01
56	Helio	6	0.01
57	Seevibes	6	0.01
58	NaviStone	6	0.01
59	AdWyze	4	0.00
60	Tracx	3	0.00
61	Intutel	2	0.00
62	Sitefinity Digital Experience Cloud	2	0.00
63	BenchMail	2	0.00
64	Glimpzit	2	0.00
65	Facebook Domain Insights	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Audience Insights software market leaders?

Top leaders in the category for Audience Insights software are FullStory, Quantcast Measure, Nielsen. Here, you can view a full list of Audience Insights tools in the market.