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Q: How many companies use Advertising software these days?

Around the world in 2024, over 357,163 companies are currently using one or more Advertising software. Out of these, there are 237,294 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 24.67% of market share, AdRoll with 9.86% of market share, Outbrain with 8.34% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (13,364), Marketing (12,494), Seo (12,314).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

153

Technologies Tracked

473706

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2024

Over 473706 companies are using Advertising tools. Google Ads with 24.67% market share (116848 customers), AdRoll with 9.86% market share (46723 customers), Outbrain with 8.34% market share (39489 customers).

Technology

Market Share

Customers

Google Ads

24.67%

116848

AdRoll

9.86%

46723

Outbrain

8.34%

39489

Criteo

7.77%

36827

NetSuite

6.11%

28938

Others

43.25%

204881

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (131366 companies), 20 - 49 employees (107764 companies), 100 - 249 employees (55205 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 237294 (62.72%), United Kingdom with 36642 (9.69%), India with 19206 (5.08%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (13364), Marketing (12494), Seo (12314).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	Google Ads	116848	24.67
2	AdRoll	46723	9.86
3	Outbrain	39489	8.34
4	Criteo	36827	7.77
5	NetSuite	28938	6.11
6	Asana	26727	5.64
7	Vidyard	23302	4.92
8	Smartsheet	20248	4.27
9	SEMrush	19505	4.12
10	monday.com	15096	3.19
11	WordStream Advisor	11887	2.51
12	Reviews.co.uk	10378	2.19
13	Smart AdServer	8221	1.74
14	SendPulse	7739	1.63
15	Ezoic	5105	1.08
16	Workfront	4643	0.98
17	Demandbase	4473	0.94
18	Yellow Pages	4034	0.85
19	Tapfiliate	3552	0.75
20	SinglePlatform	3171	0.67
21	Nosto	2897	0.61
22	AdThrive	2781	0.59
23	Marketing 360	2489	0.53
24	Qzzr	1918	0.40
25	Cxense	1792	0.38
26	Bannersnack	1284	0.27
27	TUNE Marketing Console	1264	0.27
28	BidSwitch	1259	0.27
29	YuMe	1224	0.26
30	Flite	1162	0.25
31	Justuno	1147	0.24
32	AppNexus Direct	1067	0.23
33	Assembla	1053	0.22
34	Accelo	1033	0.22
35	Woodruff	914	0.19
36	FreshBooks	855	0.18
37	Rocket Fuel	802	0.17
38	Workamajig	753	0.16
39	Appforma	749	0.16
40	SocialEngine Cloud	637	0.13
41	MEDIAV	601	0.13
42	Adpushup	599	0.13
43	Aniview	535	0.11
44	AdPlugg	447	0.09
45	Cox Media	393	0.08
46	Marin Software	374	0.08
47	Admiral	349	0.07
48	ActiveCollab	336	0.07
49	Resource Guru	315	0.07
50	Chango	291	0.06
51	Bannerflow	263	0.06
52	Bizo	217	0.05
53	Adwisely	212	0.04
54	BrightRoll	193	0.04
55	Neustar	190	0.04
56	FunctionFox	178	0.04
57	MediaRadar	175	0.04
58	Roku OneView (formerly Dataxu)	173	0.04
59	BEYABLE	165	0.03
60	TapClicks	158	0.03
61	Blockthrough	133	0.03
62	Glip	131	0.03
63	Smartly.io	128	0.03
64	Quotient Digital Out-of-Home	122	0.03
65	Pear Commerce	121	0.03
66	Scoro	112	0.02
67	Favro	111	0.02
68	YellowHammer	111	0.02
69	Spectrum Reach	105	0.02
70	Crossmark	98	0.02
71	Yodle	91	0.02
72	Etarget	91	0.02
73	GoBig, Inc.	90	0.02
74	Boost Media	86	0.02
75	Frequency	83	0.02
76	Broadstreet	82	0.02
77	Simulmedia	81	0.02
78	ADSHIFT	75	0.02
79	ProofHub	73	0.02
80	Easy Projects	72	0.02
81	Stupeflix Studio	70	0.01
82	Locality	69	0.01
83	Piksel	67	0.01
84	PromoteIQ	67	0.01
85	WorkBook	59	0.01
86	DeltaX	58	0.01
87	adCore	56	0.01
88	TimeHero	55	0.01
89	LocaliQ	54	0.01
90	Amsive	47	0.01
91	AdStage	45	0.01
92	Danads	42	0.01
93	Picreel	40	0.01
94	Boostable	39	0.01
95	Comcast Technology Solutions (CTS)	38	0.01
96	Browsi	37	0.01
97	Wurl	35	0.01
98	Spongecell	34	0.01
99	Madgicx	32	0.01
100	Advanse	31	0.01
101	YoSpace	31	0.01
102	Effectv	30	0.01
103	ReportGarden	29	0.01
104	Mad Ads Media	28	0.01
105	AdXcel	27	0.01
106	Qwaya	26	0.01
107	Yahoo Ad Tech	26	0.01
108	FatTail	20	0.00
109	Komoona	18	0.00
110	Pixability	16	0.00
111	EverThere	16	0.00
112	AdLeg	16	0.00
113	WordCom	16	0.00
114	Kritter	15	0.00
115	truDigital Signage	14	0.00
116	Zalster	14	0.00
117	Mabaya	14	0.00
118	AdImpact	14	0.00
119	Click2Mail Mailing Online	13	0.00
120	TLV Media	12	0.00
121	Storefront Social	11	0.00
122	Social Ads Tool	11	0.00
123	Enplug DisplayOS	11	0.00
124	Ad Proof	11	0.00
125	Direct Mail Manager	10	0.00
126	Ignitur	10	0.00
127	Workgroups DaVinci	9	0.00
128	Quarizmi	9	0.00
129	SimpleFeed	8	0.00
130	Shape.io	8	0.00
131	Rontar	8	0.00
132	Doorboost	7	0.00
133	Atlas Action Tags	7	0.00
134	Infillion	7	0.00
135	SignEdge	6	0.00
136	Taykey	6	0.00
137	ConvertMedia	6	0.00
138	Division-D	6	0.00
139	Akamai Acerno	4	0.00
140	Epom Ad Server	3	0.00
141	AdYapper	3	0.00
142	Teacup Analytics	3	0.00
143	Adform FLOW	3	0.00
144	Brierley LoyaltyOnDemand	3	0.00
145	MuxIP	3	0.00
146	BidMind	3	0.00
147	Mvix Digital Signage	2	0.00
148	ConversionRuler	2	0.00
149	Leadza	2	0.00
150	Sortable	2	0.00
151	Moloco Ads	2	0.00
152	Hyperlocology	2	0.00
153	Scripps Octane	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Outbrain. Here, you can view a full list of Advertising tools in the market.