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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2024, over 86,811 companies are currently using one or more Account Based Marketing software. Out of these, there are 59,304 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 47.36% of market share, ZoomInfo with 25.94% of market share, Drift with 18.24% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (1,800), Saas (1,432), Technology (1,398).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

93838

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2024

Over 93838 companies are using Account Based Marketing tools. Outbrain with 47.36% market share (44444 customers), ZoomInfo with 25.94% market share (24341 customers), Drift with 18.24% market share (17119 customers).

Technology

Market Share

Customers

Outbrain

47.36%

44444

ZoomInfo

25.94%

24341

Drift

18.24%

17119

Uberflip

2.91%

2733

PathFactory

0.68%

635

Others

4.87%

4566

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (27541 companies), 20 - 49 employees (20939 companies), 100 - 249 employees (12438 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 59304 (71.48%), United Kingdom with 6140 (7.40%), Canada with 4259 (5.13%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (1800), Saas (1432), Technology (1398).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	Outbrain	44444	47.36
2	ZoomInfo	24341	25.94
3	Drift	17119	18.24
4	Uberflip	2733	2.91
5	PathFactory	635	0.68
6	Lead Liaison	504	0.54
7	LeanData	469	0.50
8	Terminus	408	0.43
9	Foundry Intent & ABM	390	0.42
10	Triblio	386	0.41
11	Bombora Company Surge	260	0.28
12	Metadata.io	252	0.27
13	Jabmo	223	0.24
14	LeadGenius	161	0.17
15	Engagio	155	0.17
16	RollWorks	136	0.14
17	ServiceSource	104	0.11
18	Full Circle Insights	89	0.09
19	ListenLoop	85	0.09
20	ReadyContacts	78	0.08
21	Madison Logic	75	0.08
22	Pathful	63	0.07
23	Opentopic	59	0.06
24	Kapta	58	0.06
25	FunnelEnvy	51	0.05
26	Lattice Engines	47	0.05
27	Callcap	43	0.05
28	Radius	42	0.04
29	Avention (OneSource)	41	0.04
30	ReachForce	37	0.04
31	DemandWorks Media	37	0.04
32	TrueInfluence	37	0.04
33	BrightFunnel	34	0.04
34	DemandFarm	33	0.04
35	Agent3	30	0.03
36	AdDaptive	23	0.02
37	Salesify	20	0.02
38	Akoonu	18	0.02
39	DecisionLink	15	0.02
40	Cyance	15	0.02
41	DemandMatrix	12	0.01
42	Natify	11	0.01
43	Kwanzoo	10	0.01
44	Fiind Inc	10	0.01
45	PureB2B	8	0.01
46	ZoomInfo MarketingOS	6	0.01
47	Leadiro	5	0.01
48	xiQ	5	0.01
49	Mariana	5	0.01
50	YesPath	5	0.01
51	Intricately	4	0.00
52	Cintell	3	0.00
53	LeadSift	2	0.00
54	ZenIQ	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.