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A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2024, over 139,624 companies are currently using one or more A/B Testing software. Out of these, there are 86,724 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 30.57% of market share, Crazy Egg with 27.19% of market share, Hello Bar with 8.43% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (2,129), Digital Marketing (1,643), Social Media (1,411).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

151605

Companies Tracked

Categories related to A/B Testing

Test Automation

A/B Testing

Performance And Load Testing

Application Testing

Testing And QA

Top 5 A/B Testing technologies in 2024

Over 151605 companies are using A/B Testing tools. Optimizely with 30.57% market share (46347 customers), Crazy Egg with 27.19% market share (41225 customers), Hello Bar with 8.43% market share (12773 customers).

Technology

Market Share

Customers

Optimizely

30.57%

46347

Crazy Egg

27.19%

41225

Hello Bar

8.43%

12773

Zoho PageSense

8.15%

12355

Adobe Target

5.61%

8501

Others

20.05%

30404

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (54584 companies), 20 - 49 employees (29087 companies), 10 - 19 employees (16746 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 86724 (66.28%), United Kingdom with 11108 (8.49%), Canada with 6008 (4.59%) customers respectively.

Customers

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (2129), Digital Marketing (1643), Social Media (1411).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(%)
1	Optimizely	46347	30.57
2	Crazy Egg	41225	27.19
3	Hello Bar	12773	8.43
4	Zoho PageSense	12355	8.15
5	Adobe Target	8501	5.61
6	Ezoic	5083	3.35
7	SiteSpect	4650	3.07
8	AB Tasty	4448	2.93
9	Webtrends	3653	2.41
10	SpeedCurve	3475	2.29
11	Kameleoon	2030	1.34
12	Insider	1454	0.96
13	Justuno	1127	0.74
14	Conductrics	996	0.66
15	VWO Testing	819	0.54
16	Omniconvert	738	0.49
17	SiteGainer	384	0.25
18	Zarget	354	0.23
19	Cloud.IQ	189	0.12
20	Plumb5	137	0.09
21	UsabilityHub	120	0.08
22	Oracle Maxymiser	116	0.08
23	Persado	107	0.07
24	Cordial	82	0.05
25	Nelio A/B Testing	81	0.05
26	ion interactive	55	0.04
27	Convert Experiences	46	0.03
28	PageWiz	40	0.03
29	Splitly	34	0.02
30	Convertize	27	0.02
31	Naytev	18	0.01
32	Experiment Engine	17	0.01
33	Lander	13	0.01
34	Maxymizely	13	0.01
35	HumCommerce	12	0.01
36	Clickthroo	12	0.01
37	8Seconds	11	0.01
38	SparkPage	8	0.01
39	AdBasis	8	0.01
40	EyesDecide	7	0.00
41	RankScience	6	0.00
42	Omniata	6	0.00
43	invesp Pii Testing Engine	6	0.00
44	OpenText Optimost	5	0.00
45	Payboard	4	0.00
46	BeamPulse	3	0.00
47	GrowthGiant	2	0.00
48	Ometrics	2	0.00
49	Proctor by Indeed	2	0.00
50	Optimizely Web Experimentation	2	0.00
51	CBSplit	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Hello Bar. Here, you can view a full list of A/B Testing tools in the market.